Does your business have an online presence?
Having a website helps you build better relationships with your customers. Recent research has reported that a large proportion of small businesses in the UK still have no online presence at all! In fact, 60% of small businesses don't have their own website. Are you one on them?
There are hundreds of excuses not to have a website;
"I'm a small business... Why do I need one?"
"Developing a website sounds expensive... Would it be worth it?"
"Why bother? Will my customers look at it?"
The truth is, small businesses can benefit greatly from being online and there are numerous reasons why. Here are five significant advantages to consider,
♯ 1. Visibility
A website allows your potential customers to find your business online at any time, on any device. Nine out of ten consumers use the Internet to search for local goods and services. Less than two decades ago, prospective customers searched the Yellow Pages to find goods and services, in today's digital world you can’t afford to be invisible. Websites let you harvest customer data that allows you communicate directly with your customers so you can offer them promotions and reel them in for repeat business. Having an online presence makes it possible for you can expand your business as far as you choose but make sure your website is responsive and mobile friendly.
♯ 2. Attract more customers
Sixty per cent of small business owners with websites feel they could grow by up to fifty per cent in the next three to five years and more than eighty per cent of small businesses believe their website helped them grow their business. A web address is easier to remember than a physical address or phone number, enough reason to have a website.
♯ 3. Gain a competitive advantage
Your business is available twenty for hours a day, seven days a week. More than eight out of ten small business owners who have a website feel they have a competitive advantage over those without. Websites have no labour costs and market your business while you sleep. Could you ask for more? A contact form on your website lets potential customers reach you at any time; convenience for your customer.
♯ 4. Build Credibility
In today's competitive market, customers are looking for your website and your social presence when they research a small business. More than eighty per cent of consumers believe a business with a website is more credible than one on a social media page. Organisations without a phone number or a physical address could be perceived as questionable. A website can help your business make a full and positive first impression and go a long way toward making potential customers feel comfortable about your expertise and credibility to hire you.
♯ 5. Cost effective marketing
Marketing on the Internet is very cost effective compared to traditional marketing methods; websites provide a sales tool to deliver free advertising to reach your target audience. Changing product information or prices in brochures, and marketing material is costly, it’s much cheaper, easier, and faster to change this information online. You can use the Yellow Pages and hope they generate some business or you can shape your online presence to make things happen.
Trying to speak to your customers without a website is a huge disadvantage in today's competitive market. If you are a business owner, more visitors means more sales, your website can help you create opportunities.
We’ll ensure you're found online...
Search engines such as Google, Bing and Yahoo use crawlers to find web pages. In general, websites ranked higher in search results receive more visitors. Search engine optimisation or SEO is the process of affecting the visibility of a website, or web page, for search engines. SEO examines how search engines work and what people search for; the search terms or keywords typed into search engines.
At Design-Editor, we write content that includes frequently searched keywords and phrases relevant to searches which help increase your website traffic.
Get online with Design-Editor
If you're a business owner, we can help get you online, we'll create your very own custom website design. Your online presence will help encourage more visitors and create more opportunities to help you reach your goals.
Search trends are moving towards mobile search (it’s official that more than 50% of Google searches come from phones and tablets) so if you’re a small business considering your own website make sure you invest in a mobile version to improve your business’s digital experience for both you and your customers. At Design-Editor, we create Web Design for all devices, for more information please visit our Website Design page.